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Efficiency 1st is a profit driven, non democratic organisation seeking to restate the fundamental truths of life and society. Those fundamental truths being the right to freedom of choice with respect to lifestyle, relationships and faith. We hope to do this through direct action and media campaigns as well as positive branding in the consumer market place thereby enabling all citizens to choose freely and according to personal taste and desire.

Efficiency 1st is dedicated to telling the truth and exposing the misguided and misinformed policies that from time present in a fully functioning democracy. Our credo with respect to public advocacy is never lie.

Don't lie to your boss, don't lie to your partner, don't lie to your kids, don't lie to your dog, become a truth teller.